Women's shoes and accessories | Guja

HELLO, WE ARE GUJA

Since 1994, we have celebrated the diversity of every woman with iconic shoes that have a contemporary soul.

Guja wants to be an anthem to diversity. Of styles, shapes, materials, colors. We believe in the beauty of diversity and the power of self-expression. We fight against the standardization of modern society, the boredom of being all the same. We like to think that a sophisticated accessory like a shoe can help tell something about oneself. One's own style, personality, way of being, one's own diversity. Because for us, it is the diversity of every woman that makes her unique.

Craftsmanship

To create diversity, one must constantly seek diversity. We carefully select the best artisans and local shoe manufacturers operating in the most important Italian and international footwear districts. We collaborate with families who share our values to bring you collections that, while attentive to current trends, maintain their value and comfort over time. Because we believe that the art of creating beauty should be preserved.

Contemporaneity

Fashion is in constant evolution. Each season we search for the materials and shapes of the moment, participate in fashion shows and industry events, and constantly engage with our artisans to offer current and never banal models, daring to always present something new. Because while craftsmanship provides the iconicity that defies the passage of time, it is design and trends that make us current and present in the moment. Being contemporary for us is not a style, but a true attitude.

Accessibility

We operate in a fascinating yet often contradictory sector, where the end customer frequently doubts the quality of fast fashion and questions the actual value behind the exorbitant prices proposed by major brands. Our ongoing effort is to continue offering, season after season, diversity in pricing that reflects the great artisanal value and the work of an entire production chain, without resorting to unjustified mark-ups. Because we believe that fashion is beauty, and beauty should be for everyone.