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Privacy Policy

Privacy Policy of www.guja.it

Welcome to the privacy policy of www.guja.it. This policy will help you understand what data we collect, why we collect it, and what your rights are regarding it.

Last modified: June 27, 2025

Data Controller

Guja s.r.l.- Via San Giovanni sul Muro, 13 - 20121 - Milano - Italia

Owner's email address: ecommerce@guja.it

Type of Data We Collect

Among the Personal Data collected by this Website, independently or through third parties, there are:

  • Tracking Tools
  • Usage data
  • email
  • payment information
  • number of Users
  • session statistics
  • first name
  • last name
  • purchase history
  • point of sale data
  • device information

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific information texts displayed prior to the collection of the Data.<|vq_10892|>
Personal Data can be freely provided by the User or, in the case of Usage Data, collected automatically during the use of this Website.
Unless otherwise specified, all Data requested by this Website is mandatory. If the User refuses to provide it, it may be impossible for this Website to provide the Service. In cases where this Website indicates some Data as optional, Users are free to refrain from communicating such Data without any consequences on the availability of the Service or its operation.
Users who have doubts about which Data is mandatory are encouraged to contact the Owner.
The possible use of Cookies - or other tracking tools - by this Website or by the owners of third-party services used by this Website is intended to provide the Service requested by the User, in addition to the other purposes described in this document and in the Cookie Policy.

The User assumes responsibility for the Personal Data of third parties obtained, published, or shared through this Website.

Methods and place of processing of the collected Data

Processing methods

The Owner adopts appropriate security measures to prevent unauthorized access, disclosure, modification, or destruction of Personal Data.
The processing is carried out using IT and/or telematic tools, with organizational methods and with logics strictly related to the purposes indicated.In addition to the Owner, in some cases, other parties involved in the organization of this Website (administrative, commercial, marketing, legal staff, system administrators) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communication agencies) may have access to the Data, also appointed, if necessary, as Data Processors by the Owner. The updated list of Processors can always be requested from the Data Controller.

Location

The Data is processed at the Owner's operating offices and in any other place where the parties involved in the processing are located. For further information, contact the Owner.
The User's Personal Data may be transferred to a country different from the one in which the User is located.To obtain further information about the place of processing, the User can refer to the section related to the details on the processing of Personal Data.

Retention period

Unless otherwise indicated in this document, Personal Data is processed and stored for the time required by the purpose for which it was collected and may be retained for a longer period due to any legal obligations or based on the Users' consent.

Purpose of Data Processing Collected

User Data is collected to allow the Owner to provide the Service, fulfill legal obligations, respond to requests or enforcement actions, protect their rights and interests (or those of Users or third parties), identify any malicious or fraudulent activities, as well as for the following purposes:

  • Access to accounts on third-party services
  • Payment management
  • Statistics
  • Contact management and message sending
  • Platform and hosting services
  • Hosting and backend infrastructure
  • Traffic optimization and distribution
  • Interaction with social networks and external platforms
  • Contacting the User
  • Tag management

Facebook Permissions Requested by this Website

This Website may request certain Facebook permissions that allow it to perform actions with the User's Facebook account and to collect information, including Personal Data, from it.This service allows this Website to connect with the User's account on the social network Facebook, provided by Facebook Inc.
For more information on the following permissions, please refer to the Facebook permissions documentation and the Facebook privacy policy.

The requested permissions are as follows:

Basic information

The basic information of the User registered on Facebook, which normally includes the following Data: id, name, picture, gender, and locale, and in some cases, the User's “Friends” on Facebook. If the User has made additional Data publicly available, it will be accessible.

Usage data

Email

Provides access to the User's primary email address.

Device information

Tracking Tools

Tracking Tool refers to any technology - e.g., Cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting - that allows tracking of Users, for example by collecting or storing information on the User's device.

Details on the processing of Personal Data

Access to accounts on third-party services

 

This type of service allows this Website to retrieve Data from your accounts on third-party services and perform actions with them.
These services are not activated automatically but require the User's express authorization.

 

Meta Platforms, Inc.Access to Facebook accountCompany:Meta Platforms, Inc.Place of processing:United StatesRequired permissions:Usage data +3

This service allows this Website to connect with the User's account on the social network Facebook, provided by Meta Platforms, Inc.

Required permissions:
  • Usage data
  • Email
  • device information
  • Tracking Tools
Legal basis for processing:
Service provided by:
Conditions for Data Transfer:
Data Retention Period:
Category of Personal Information Collected under the CCPA
  • identifiers
  • information regarding internet or other network activity

Contact the User

 

Mailing list or newsletterPersonal Data processed:Usage Data +2

By registering for the mailing list or newsletter, the User's email address is automatically added to a contact list to which email messages containing information, including commercial and promotional information, related to this Website may be sent.The User's email address may also be added to this list as a result of registering on this Website or after making a purchase.

Personal Data processed:
  • Usage Data
  • email
  • Tracking Tools
Legal basis for processing:
Service provided by:
    Conditions for Data transfer:
    Data retention period:
    Category of personal information collected under the CCPA
    • identifiers
    • information regarding internet or other network activities
    Contact formPersonal Data processed:Usage Data +1

    By filling in the contact form with their data, the User authorizes this Website to use such data to respond to requests (such as quotes and any other request).

    Personal Data processed:
    • Usage Data
    • email
    Legal basis for processing:
    Service provided by:
      Conditions for Data transfer:
      Data retention period:
      Category of personal information collected under the CCPA
      • identifiers
      • information regarding activities on the internet or other networks

      Contact management and message sending

       

      This type of service allows the management of a database of email contacts, phone contacts, or contacts of any other type, used to communicate with the User.
      These services may also allow the collection of data related to the date and time messages are viewed by the User, as well as the User's interaction with them, such as information on clicks on links included in the messages.

       

      Klaviyo Inc.KlaviyoCompany:Klaviyo Inc.Place of processing:United StatesPersonal Data processed:purchase history +3

      Klaviyo is an address management and email message sending service provided by Klaviyo Inc.

      To use the service provided by Klaviyo, the Owner generally shares information regarding Users (who make purchases), such as contact details and purchase history. For more information regarding the extent of such sharing, please check the indications provided below under the heading “Personal Data processed.”

      Processed Personal Data:
      • purchase history
      • Usage Data
      • email
      • Tracking Tools
      Legal basis for processing:
      Service provided by:
      Conditions for Data Transfer:
      Data Retention Period:
      Category of Personal Information Collected under the CCPA
      • identifiers
      • commercial information
      • information on internet or other network activities
      Trustpilot A/STrustpilot Automatic Feedback ServiceCompany:Trustpilot A/SPlace of processing:DenmarkPersonal Data processed:Usage Data +2

      The Trustpilot Automatic Feedback Service is a message sending service provided by Trustpilot A/S that automates the sending of review requests for products or services via email based on certain actions taken by Users on this Website.

      Personal Data processed:
      • Usage Data
      • email
      • Tracking Tools
      Legal basis for processing:
      Service provided by:
      Conditions for Data transfer:
      Data retention period:
      Category of personal information collected under the CCPA
      • identifiers
      • information regarding internet or other network activities

      Payment management

       

      Unless otherwise specified, this Website processes all payments by credit card, bank transfer, or other means via external payment service providers.In general, and unless otherwise indicated, Users are requested to provide payment details and personal information directly to such payment service providers.
      This Website is not involved in the collection and processing of such information: it will instead receive only a notification from the payment service provider in question regarding the payment.

       

      American Express CompanyAmerican ExpressCompany:American Express CompanyPlace of processing:United StatesPersonal Data processed:Usage Data +3

      American Express is a payment service provided by American Express Company, which allows the User to make online payments.

      Processed Personal Data:
      • Usage Data
      • email
      • payment information
      • Tracking Tools
      Legal basis for processing:
      Service provided by:
      Conditions for Data transfer:
      Data retention period:
      Category of personal information collected under the CCPA
      • identifiers
      • commercial information
      • information related to internet or other network activities
      Google LLCGoogle PayCompany:Google LLCPlace of processing:United StatesProcessed Personal Data:surname +5

      Google Pay is a payment service provided by Google LLC, which allows the User to make online payments using their Google credentials.

      Processed Personal Data:
      • surname
      • Usage Data
      • email
      • payment information
      • name
      • Tracking Tools
      Legal basis for processing:
      Service provided by:
      Conditions for Data transfer:
      Data retention period:
      Category of personal information collected under the CCPA
      • identifiers
      • commercial information
      • information on internet or other network activities
      Mastercard Inc.MastercardCompany:Mastercard Inc.Place of processing:United StatesPersonal Data processed:Usage Data +3

      Mastercard is a payment service provided by Mastercard Inc, which allows the User to make online payments.

      Personal Data processed:
      • Usage Data
      • email
      • payment information
      • Tracking Tools
      Legal basis for processing:
      Service provided by:
      Conditions for Data Transfer:
      Data Retention Period:
      Category of Personal Information Collected under the CCPA
      • identifiers
      • commercial information
      • information on internet or other network activities
      PaypalPayPalCompany:PaypalPlace of processing:See PayPal's privacy policyPersonal Data processed:Usage Data +3

      PayPal is a payment service provided by PayPal Inc., which allows the User to make online payments.

      Personal Data processed:
      • Usage data
      • email
      • payment information
      • Tracking Tools
      Legal basis for processing:
      Service provided by:
      Conditions for Data transfer:
      Data retention period:
      Category of personal information collected under the CCPA
      • identifiers
      • commercial information
      • information on internet or other network activities
      Shopify Inc.Shop PayCompany:Shopify Inc.Place of processing:CanadaPersonal Data processed:Usage Data +3

      Shop Pay is a payment management and product purchase procedure service provided by Shopify Inc. that allows Users to make online payments on this Website.

      Personal Data processed:
      • Usage Data
      • point of sale data
      • payment information
      • Tracking Tools
      Legal basis for processing:
      Service provided by:
      Conditions for Data Transfer:
      Data Retention Period:
      Category of Personal Information Collected under the CCPA
      • commercial information
      • information on internet or other network activities
      Visa Inc.VisaCompany:Visa Inc.Place of processing:United StatesPersonal Data processed:Usage Data +3

      Visa is a payment service provided by Visa Inc, which allows the User to make online payments.

      Personal Data processed:
      • Usage data
      • email
      • payment information
      • Tracking Tools
      Legal basis for processing:
      Service provided by:
      Conditions for Data transfer:
      Data retention period:
      Category of personal information collected under the CCPA
      • identifiers
      • commercial information
      • information on internet or other network activities

      Tag management

       

      This type of service allows the Owner to centrally manage the tags or scripts needed on this Website.Consequently, User Data may be processed by these services, with the possibility that they may be stored.

       

      Google LLCGoogle Tag ManagerCompany:Google LLCPlace of processing:United StatesPersonal Data processed:Usage Data +1

      Google Tag Manager is a tag management service provided by Google LLC.

      To learn about Google's use of Data, please refer to their partner policy and their Commercial Data page.

      Personal Data processed:
      • Usage Data
      • Tracking Tools
      Legal basis for processing:
      Service provided by:
      Conditions for Data transfer:
      Data retention period:
      Category of personal information collected under the CCPA
      • information on internet or other network activities

      Hosting and backend infrastructure

       

      This type of service is intended to host Data and files that enable this Website to function and be distributed or to provide a ready-to-use infrastructure to run specific features or parts of this Website.

      Some of the services listed below, if present, may operate on geographically distributed servers, making it difficult to determine the actual location where the Personal Data is stored.

       

      Amazon Web Services, Inc.Amazon S3Company:Amazon Web Services, Inc.Place of processing:United StatesPersonal Data processed:Usage Data

      Amazon S3 is a cloud storage service provided by Amazon Web Services, Inc.

      Personal Data processed:
      • Usage Data
      Legal basis for processing:
      Service provided by:
      Conditions for Data Transfer:
      Data Retention Period:
      Category of Personal Information Collected under the CCPA
      • information on internet or other network activities
      Amazon Web Services, Inc.Amazon Web Services (AWS)Company:Amazon Web Services, Inc.Place of processing:United StatesPersonal Data processed:various types of Data as specified by the service's privacy policy

      Amazon Web Services (AWS) is a hosting and backend service provided by Amazon Web Services, Inc.

      Personal Data processed:
      • various types of Data as specified by the service's privacy policy
      Legal basis for processing:
      Service provided by:
      Conditions for Data transfer:
      Data retention period:
      Category of personal information collected under the CCPA
      • identifiers

      Interaction with social networks and external platforms

       

      This type of service allows interaction with social networks, or other external platforms, directly from the pages of this Website.
      The interactions and information acquired from this Website are in any case subject to the User's privacy settings for each social network.
      This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
      It is recommended to log out from the respective services to ensure that the data processed on this Website is not linked back to the User's profile.

       

      Meta Platforms, Inc.Like Button and Facebook Social WidgetsCompany:Meta Platforms, Inc.Place of processing:United StatesPersonal Data processed:Usage Data +1

      The “Like” button and Facebook social widgets are services for interaction with the Facebook social network, provided by Meta Platforms, Inc.

      Processed Personal Data:
      • Usage Data
      • Tracking Tools
      Legal basis for processing:
      Service provided by:
      Conditions for Data Transfer:
      Data Retention Period:
      Category of Personal Information Collected under the CCPA
      • information on internet or other network activities

      Traffic Optimization and Distribution

       

      This type of service allows this Website to distribute its content via servers located across the territory and to optimize its performance.
      The Personal Data processed depends on the characteristics and mode of implementation of these services, which by their nature filter communications between this Website and the User's browser.
      Given the distributed nature of this system, it is difficult to determine the locations where the content is transferred, which may contain the User's Personal Data.

       

      Cloudflare, Inc.CloudflareCompany:Cloudflare, Inc.Place of processing:United StatesPersonal Data processed:Tracking Tools +1

      Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc. The integration methods of Cloudflare require that it filters all the traffic of this Website, i.e., the communications between this Website and the User's browser, also allowing the collection of statistical data on it.

      Processed Personal Data:
      • Tracking Tools
      • various types of Data as specified by the service's privacy policy
      Legal basis for processing:
      Service provided by:
      Data Transfer Conditions:
      Data Retention Period:
      Category of Personal Information Collected under the CCPA
      • identifiers
      • information regarding internet or other network activities

      Platform and Hosting Services

       

      These services aim to host and operate key components of this Website, making it possible to deliver this Website from a single platform. These platforms provide the Owner with a wide range of tools such as, for example, analytics tools, user registration management, comment and database management, e-commerce, payment processing, etc.The use of such tools involves the collection and processing of Personal Data.
      Some of these services operate through servers located in different geographical locations, making it difficult to determine the exact place where Personal Data is stored.

       

      Shopify Inc.ShopifyCompany:Shopify Inc.Place of processing:CanadaPersonal Data processed:Usage Data +2

      Shopify is a platform provided by Shopify Inc. that allows the Owner to develop, operate, and host a website dedicated to e-commerce. This service may place trackers on the User's device. For more up-to-date and complete information, please refer to the official documentation of the service.

      Personal Data processed:
      • Usage Data
      • device information
      • Tracking Tools
      Legal basis for processing:
      Service provided by:
      Conditions for Data transfer:
      Data retention period:
      Category of personal information collected under the CCPA
      • information on internet or other network activities

      Statistics

       

      The services contained in this section allow the Data Controller to monitor and analyze traffic data and are used to keep track of User behavior.

       

      Google LLCGoogle Analytics 4Company:Google LLCPlace of processing:United StatesPersonal Data processed:Usage Data +3

      Google Analytics is a statistics service provided by Google LLC (“Google”). Google uses the Personal Data collected to track and examine the use of this Website, compile reports, and share them with other services developed by Google. Google may use the Personal Data to contextualize and personalize the ads of its advertising network. In Google Analytics 4, IP addresses are used at the time of collection and then deleted before the data is recorded in any data center or server. To learn more, you can consult the official Google documentation.

      To learn about Google's use of Data, please refer to their partner policy and their Commercial Data page.

      Processed Personal Data:
      • Usage Data
      • number of Users
      • session statistics
      • Tracking Tools
      Legal basis for processing:
      Service provided by:
      Conditions for Data transfer:
      Data retention period:
      Category of personal information collected under the CCPA
      • information on internet or other network activities

      Information on how to opt out of interest-based advertising

      In addition to any opt-out function provided by any of the services listed in this document, Users can read more about how to opt out of interest-based advertising in the relevant section of the Cookie Policy.

      Further information on the processing of Personal Data

      Online sale of goods and services

      The Personal Data collected is used for the provision of services to the User or for the sale of products, including payment and possible delivery. The Personal Data collected to complete the payment may include those related to the credit card, the bank account used for the transfer, or other payment instruments provided. The payment data collected by this Website depends on the payment system used.

      This Website uses Tracking Tools. To learn more, Users can consult the Cookie Policy.

      Additional information for users in the European Union

      Legal basis for processing

      The Data Controller processes Personal Data relating to the User if one of the following conditions applies:

      • the User has given consent for one or more specific purposes.
      • the processing is necessary for the performance of a contract with the User and/or for pre-contractual measures;
      • the processing is necessary to comply with a legal obligation to which the Controller is subject;
      • the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the Controller;
      • the processing is necessary for the purposes of the legitimate interests pursued by the Controller or by third parties.
      It is always possible to request the Data Controller to clarify the specific legal basis of each processing and, in particular, to specify whether the processing is based on law, provided for by a contract, or necessary to conclude a contract.

       

      Further information on the retention period

      Unless otherwise indicated in this document, Personal Data is processed and stored for the time required by the purpose for which it was collected and may be retained for a longer period due to any legal obligations or based on the Users' consent.

      Therefore:

      • Personal Data collected for purposes related to the execution of a contract between the Data Controller and the User will be retained until the execution of that contract is completed.
      • The Personal Data collected for purposes related to the legitimate interest of the Owner will be retained until the satisfaction of such interest. The User can obtain further information regarding the legitimate interest pursued by the Owner in the relevant sections of this document or by contacting the Owner.

       

      When the processing is based on the User's consent, the Owner may retain the Personal Data for a longer period until such consent is revoked. Furthermore, the Owner may be obliged to retain the Personal Data for a longer period to comply with a legal obligation or by order of an authority.

      At the end of the retention period, the Personal Data will be deleted. Therefore, upon the expiration of this term, the right of access, deletion, rectification, and the right to data portability can no longer be exercised.

      User Rights under the General Data Protection Regulation (GDPR)

      Users can exercise certain rights regarding their Data processed by the Owner.

      In particular, within the limits established by law, the User has the right to:

      • withdraw consent at any time. The User can withdraw consent to the processing of their Personal Data previously given.
      • object to the processing of their Data. The User can object to the processing of their Data when it is carried out on a legal basis other than consent.
      • access their Data. The User has the right to obtain information on the Data processed by the Owner, on certain aspects of the processing, and to receive a copy of the Data processed.
      • verify and request rectification. The User can verify the accuracy of their Data and request its update or correction.
      • obtain restriction of processing. The User can request the restriction of processing of their Data. In this case, the Owner will not process the Data for any purpose other than their storage.
      • obtain the deletion or removal of their Personal Data. The User can request the deletion of their Data by the Owner.
      • receive their Data or have it transferred to another owner. The User has the right to receive their Data in a structured, commonly used, and machine-readable format and, where technically feasible, to have it transferred without hindrance to another owner.
      • lodge a complaint. The User can lodge a complaint with the competent data protection supervisory authority or take legal action.

      Users have the right to obtain information regarding the legal basis for the transfer of Data abroad, including to any international organization governed by international law or constituted by two or more countries, such as the UN, as well as regarding the security measures adopted by the Data Controller to protect their Data.

      Details on the right to object

      When Personal Data is processed in the public interest, in the exercise of public powers vested in the Data Controller, or to pursue a legitimate interest of the Data Controller, Users have the right to object to the processing for reasons related to their particular situation.

      Users are informed that, if their Data is processed for direct marketing purposes, they can object to the processing at any time, free of charge and without providing any reason. If Users object to the processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To find out if the Data Controller processes Data for direct marketing purposes, Users can refer to the respective sections of this document.

      How to exercise rights

      Any requests to exercise the User's rights can be addressed to the Data Controller through the contact details provided in this document. The request is free of charge and the Data Controller will respond as soon as possible, in any case within one month, providing the User with all the information required by law.Any rectifications, deletions, or limitations of processing will be communicated by the Data Controller to each of the recipients, if any, to whom the Personal Data has been transmitted, unless this proves impossible or involves a disproportionate effort. The Data Controller will inform the User of such recipients if requested.

      Additional information for users in Switzerland

      This section applies to Users in Switzerland and, for such Users, replaces any other information that may be divergent or conflicting contained in the privacy policy.

      Further details regarding the categories of Data processed, the purposes of processing, the categories of recipients of personal data, if any, the retention period, and other information on Personal Data can be found in the section entitled "Detailed information on the processing of Personal Data" within this document.

      User rights under the Federal Law on the Protection of Personal Data

      Users can exercise certain rights related to their data within the limits of the law, including the following:

      • right of access to Personal Data;
      • the right to object to the processing of their Personal Data (which also allows Users to request the limitation of the processing of Personal Data, the deletion or destruction of Personal Data, the prohibition of disclosure of Personal Data to third parties);
      • right to receive their Personal Data and transfer it to another data controller (data portability);
      • right to request the correction of incorrect Personal Data.

      How to exercise these rights

      Any requests to exercise the User's rights can be addressed to the Owner through the contact details provided in this document. Such requests are free of charge, and the Owner will respond as soon as possible, providing Users with the information required by law.

      Additional information for Users in Brazil

      This section of the document supplements and completes the information contained in the rest of the privacy policy and is provided by the entity managing this Website and, if applicable, by its parent company and its subsidiaries and affiliates (for the purposes of this section collectively referred to as "we", "our" or "ours").
      This section applies to all Users in Brazil (such Users are hereinafter simply referred to as "you", "your", "you" or "your"), pursuant to the "Lei Geral de Proteção de Dados and, for such Users, it prevails over any other potentially divergent or conflicting information contained in this privacy policy.
      In this part of the document, the term "personal information" is used as defined by the LGPD.

      Legal bases under which we process your personal information

      We process your personal information only if there is one of the legal bases for such processing.The legal bases are as follows:

      • your consent to the processing activities in question;
      • compliance with legal obligations that we are required to fulfill;
      • the execution of rules dictated by laws or regulations or by contracts, agreements, or other similar legal instruments;
      • studies conducted by research entities, preferably carried out on anonymized personal information;
      • the execution of a contract and related pre-contractual obligations, if you are a party to such a contract;
      • the exercise of our rights in court, in administrative procedures, or in arbitrations;
      • the defense or physical safety of you or a third party;
      • the protection of health - in the context of procedures implemented by entities or professionals in the healthcare sector;
      • our legitimate interest, provided that your fundamental rights and freedoms do not override such interests; and
      • credit protection.

       

      To learn more about the legal bases, you can contact us at any time using the contact details provided in this document.

      Categories of personal information processed

      To find out which categories of personal information are processed, you can refer to the section “Details on the Processing of Personal Data” in this document.

      Why we process your personal information

      To understand why we process your personal information, refer to the sections “Details on the Processing of Personal Data” and “Purpose of the Processing of Collected Data” in this document.

      Your privacy rights in Brazil, how to submit a request and how it will be handled by us

      Your privacy rights in Brazil

      You have the right to:

      • obtain confirmation of the existence of processing activities concerning your personal information;
      • access your personal information;
      • obtain the rectification of your incomplete, inaccurate, or outdated personal information;
      • obtain the anonymization, blocking, or deletion of unnecessary or excessive personal information, or information processed in violation of the provisions of the LGPD;
      • obtain information regarding the possibility of giving or refusing your consent and the related consequences;
      • obtain information regarding the third parties with whom we share your personal information;
      • obtain, upon your explicit request, the portability of your personal information (except for anonymized information) to other providers of products or services, provided that our trade and industrial secrets are safeguarded;
      • obtain the deletion of personal information processed if the processing was carried out based on your consent, unless one or more of the exceptions provided for in Article 16 LGPD apply;
      • revoke your consent at any time;
      • file a complaint regarding your personal information with the ANPD (National Data Protection Authority) or a consumer protection body;
      • object to processing activities in cases where such processing is not carried out in accordance with legal provisions;
      • request clear and adequate information regarding the criteria and procedures used in the context of automated decision-making processes; and
      • request the review of decisions that harm your interests, made exclusively based on automated decision-making processes of your personal information.These include decisions to outline your personal, professional, consumer, or creditor profile, or other aspects of your personality.

       

      You will never be discriminated against, nor will you suffer any unfavorable treatment in any way, as a result of exercising your rights.

      How to submit a request

      You can submit an explicit request to exercise your rights free of charge, at any time, using the contact details provided in this document or through your legal representative.

      How and when we will handle your request

      We will do our best to respond to your request as quickly as possible.
      In any case, if it is impossible for us to do so, we will ensure to communicate the factual or legal reasons that prevent us from immediately fulfilling or following up on your request.Should your personal information not be processed by us, if we are able to do so, we will indicate the natural or legal person to whom you should address your requests.

      In the event that you decide to submit a request for access or a request for confirmation of the existence of processing of personal information, please ensure to specify whether you prefer to receive your personal information in electronic or paper format.
      You should also let us know if you require an immediate response, in which case you will receive a simplified response, or if you need a full disclosure.
      In this case, we will respond within 15 days from the time of your request, providing you with all the information regarding the origin of your personal information, the confirmation or not of the existence of personal information concerning you, all the criteria used for processing, and the purposes of such processing, while safeguarding our trade and industrial secrets.

      In the event that you decide to submit a request for rectification, deletion, anonymization, or blocking of personal information, we will ensure to immediately inform the other parties with whom we have shared your personal information of your request so that they can in turn fulfill your request - except in cases where such communication is impossible or excessively burdensome for us.

      Transfer of personal information outside Brazil in cases permitted by law

      We may transfer your personal information outside Brazilian territory in the following cases:

      • when the transfer is necessary for international legal cooperation between intelligence services, investigative and criminal procedure bodies, as provided by instruments available under international law;
      • when the transfer is necessary to protect your life or physical safety or that of third parties;
      • when the transfer is authorized by the ANPD;
      • when the transfer arises from an obligation assumed in the context of an international cooperation agreement;
      • when the transfer is necessary for the exercise of public order or for the performance of a public service;
      • when the transfer is necessary for the fulfillment of a legal obligation, the execution of a contract and related pre-contractual obligations, or the normal exercise of rights in judicial, administrative, or arbitration proceedings.

       

      Further information for Users in the United States

      This part of the document integrates with and supplements the information contained in the rest of the privacy policy and is provided by the business running this Website and, if the case may be, its parent, subsidiaries and affiliates (for the purposes of this section referred to collectively as “we”, “us”, “our”).
      The information contained in this section applies to all Users (Users are referred to below, simply as “you”, “your”, “yours”), who are residents in the following states: California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota and Montana.
      For such Users, this information supersedes any other possibly divergent or conflicting provisions contained in the privacy policy.
      Questa parte del documento utilizza il termine Informazioni Personali (e Informazioni Personali Sensibili).

      Avviso di raccolta

      Il seguente Avviso di raccolta ti fornisce un avviso tempestivo riguardo alle categorie di Informazioni Personali raccolte o divulgate negli ultimi 12 mesi in modo che tu possa esercitare un controllo significativo sull'uso che facciamo di tali Informazioni.
      Sebbene tale categorizzazione delle Informazioni Personali si basi principalmente sulle leggi sulla privacy della California, può essere utile anche per chi non è residente in California per avere un'idea generale dei tipi di Informazioni Personali raccolte.

      Identifiers

      Personal Data processed: Email; Tracking tools; Usage data; Device information + 5

      Personal Information collected or disclosed:

      • Email
      • Tracking Tools
      • Usage Data
      • Device Information
      • email
      • first name
      • last name
      • purchase history
      • various types of Data as specified by the service's privacy policy

      Sensitive Personal Information collected or disclosed payment information

      Purposes:

      • Access to accounts on third-party services
      • Payment management
      • Payment management
      • Contact management and message sending
      • Payment management
      • Payment management
      • More information on Personal Data
      • Payment management
      • Traffic optimization and distribution
      • Contact management and message sending
      • Hosting and backend infrastructure
      • Contact the User
      • Contact the User

      Retention period: for the time necessary to fulfill the purpose

      Sold or Shared: No

      Targeted Advertising: No

      Third-parties: Meta Platforms, Inc., American Express Company, Google LLC, Klaviyo Inc., Mastercard Inc., Paypal, Visa Inc., Cloudflare, Inc., Trustpilot A/S, Amazon Web Services, Inc.

      Internet or other electronic network activity information

      Personal Data processed: Email; Tracking tools; Usage data; Device information + 8

      Personal Information collected or disclosed:

      • Email
      • Tracking Tools
      • Usage data
      • Device information
      • email
      • number of Users
      • session statistics
      • first name
      • last name
      • purchase history
      • point of sale data
      • various types of Data as specified by the service's privacy policy

      Sensitive Personal Information collected or disclosed payment information

      Purposes:

      • Access to accounts on third-party services
      • Payment management
      • Statistics
      • Payment management
      • Contact management and message sending
      • Payment management
      • Payment management
      • Payment management
      • Platform and hosting services
      • Payment management
      • Hosting and backend infrastructure
      • Traffic optimization and distribution
      • Contact management and message sending
      • Interaction with social networks and external platforms
      • Contact the User
      • Contact the User
      • Tag management

      Retention period: for the time necessary to fulfill the purpose

      Sold or Shared: No

      Targeted Advertising: No

      Terze parti: Meta Platforms, Inc., American Express Company, Google LLC, Klaviyo Inc., Mastercard Inc., Paypal, Shopify Inc., Visa Inc., Amazon Web Services, Inc., Cloudflare, Inc., Trustpilot A/S

      Commercial information

      Personal Data processed: Tracking tools; Usage data; Email; Name + 3

      Personal Information collected or disclosed:

      • Tracking tools
      • Usage data
      • email
      • name
      • surname
      • purchase history
      • store-related data

      Sensitive Personal Information collected or disclosed payment information

      Purposes:

      • Payment management
      • Payment management
      • Contact management and message sending
      • Payment management
      • Payment management
      • Payment management
      • Payment management

      Periodo di conservazione: per il tempo necessario a soddisfare lo scopo

      Venduto o Condiviso: No

      Pubblicità mirata: No

      Terze parti: American Express Company, Google LLC, Klaviyo Inc., Mastercard Inc., Paypal, Shopify Inc., Visa Inc.

      ℹ️ You can read the definitions of these concepts inside the “Definitions and legal references section” of the privacy policy.

      To know more about your rights to limit the use of your sensitive personal information (“Limit the Use of My Sensitive Personal Information”) you can refer to the “Your privacy rights under US state laws” section of our privacy policy.

      For more details on the collection of Personal Information, please read the section “Detailed information on the processing of Personal Data” of our privacy policy.

      We won’t process your Information for unexpected purposes, or for purposes that are not reasonably necessary to and compatible with the purposes originally disclosed, without your consent.

      What are the sources of the Personal Information we collect?

      We collect the above-mentioned categories of Personal Information, either directly or indirectly, from you when you use this Website.

      For example, you directly provide your Personal Information when you submit requests via any forms on this Website. You also provide Personal Information indirectly when you navigate this Website, as Personal Information about you is automatically observed and collected.

      Finally, we may collect your Personal Information from third parties that work with us in connection with the Service or with the functioning of this Website and features thereof.

      Your privacy rights under US state laws

      You may exercise certain rights regarding your Personal Information.In particular, to the extent permitted by applicable law, you have:

      • the right to access Personal Information: the right to know. You have the right to request that we confirm whether or not we are processing your Personal Information. You also have the right to access such Personal Information;
      • the right to correct inaccurate Personal Information. You have the right to request that we correct any inaccurate Personal Information we maintain about you;
      • the right to request the deletion of your Personal Information. You have the right to request that we delete any of your Personal Information;
      • the right to obtain a copy of your Personal Information. We will provide your Personal Information in a portable and usable format that allows you to transfer data easily to another entity – provided that this is technically feasible;
      • the right to opt out from the Sale of your Personal Information; We will not discriminate against you for exercising your privacy rights.
      • the right to non-discrimination.

      Additional rights for Users residing in California

      In addition to the rights listed above common to all Users in the United States, as a User residing in California, you have

      • The right to opt out of the Sharing of your Personal Information for cross-context behavioral advertising;
      • The right to request to limit our use or disclosure of your Sensitive Personal Information to only that which is necessary to perform the services or provide the goods, as is reasonably expected by an average consumer. Please note that certain exceptions outlined in the law may apply, such as, when the collection and processing of Sensitive Personal Information is necessary to verify or maintain the quality or safety of our service.

      Additional rights for Users residing in Virginia, Colorado, Connecticut, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota and Montana

      In addition to the rights listed above common to all Users in the United States, as a User residing in Virginia, Colorado, Connecticut, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota and Montana you have

      • The right to opt out of the processing of your personal information for Targeted Advertising or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you;
      • The right to freely give, deny or withdraw your consent for the processing of your Sensitive Personal Information. Si prega di notare che potrebbero applicarsi alcune eccezioni previste dalla legge, come, ma non solo, quando la raccolta e l'elaborazione di Informazioni Personali Sensibili è necessaria per la fornitura di un prodotto o servizio specificamente richiesto dal consumatore.

      In Minnesota Users also have the right to obtain a list of the specific third parties to which the controller has disclosed the consumer’s personal data

      * Note that in some states like Minnesota you have the following specific rights connected to profiling:

      • The right to question the results of the profiling;
      • The right to be informed of the reason that the profiling resulted in the decision; if feasible
      • The right to be informed of what actions the consumer might have taken to secure a different decision and the actions that the consumer might take to secure a different decision in the future;
      • The right to review personal data used in the profiling;
      • If inaccurate, the right to have the data corrected and the profiling decision reevaluated based on the corrected data;

      Diritti aggiuntivi per gli utenti residenti nello Utah e in Iowa

      Oltre ai diritti sopra elencati comuni a tutti gli Utenti negli Stati Uniti, come Utente residente nello Utah e in Iowa, hai

      • Il diritto di rinunciare a il trattamento delle tue Informazioni Personali per Pubblicità mirata;
      • Il diritto di rinunciare al trattamento delle tue Informazioni Personali Sensibili. Si prega di notare che potrebbero applicarsi alcune eccezioni previste dalla legge, come, ma non solo, quando la raccolta e l'elaborazione di Informazioni Personali Sensibili è necessaria per la fornitura di un prodotto o servizio specificamente richiesto dal consumatore.

      Come esercitare i tuoi diritti sulla privacy secondo le leggi statunitensi

      Per esercitare i diritti descritti sopra, è necessario inviare la tua richiesta contattandoci tramite i dettagli di contatto forniti in questo documento.

      Per poter rispondere alla tua richiesta, dobbiamo sapere chi sei. Non risponderemo a nessuna richiesta se non siamo in grado di verificare la tua identità e quindi confermare che le Informazioni Personali in nostro possesso si riferiscono a te. Non sei tenuto a creare un account con noi per inviare la tua richiesta.We will use any Personal Information collected from you in connection with the verification of your request solely for verification and shall not further disclose the Personal Information, retain it longer than necessary for purposes of verification, or use it for unrelated purposes.

      If you are an adult, you can make a request on behalf of a child under your parental authority.

      How to exercise your rights to opt out

      In addition to what is stated above, to exercise your right to opt-out of Sale or Sharing and Targeted Advertising you can also use the privacy choices link provided on this Website.

      If you want to submit requests to opt out of Sale or Sharing and Targeted Advertising activities via a user-enabled global privacy control, such as for example the Global Privacy Control (“GPC”), you are free to do so and we will abide by such request in a frictionless manner.

      How and when we are expected to handle your request

      We will respond to your request without undue delay, but in all cases within the timeframe required by applicable law. Should we need more time, we will explain to you the reasons why, and how much more time we need.

      Should we deny your request, we will explain to you the reasons behind our denial (where envisaged by applicable law you may then contact the relevant authority to submit a complaint).

      We do not charge a fee to process or respond to your request unless such request is manifestly unfounded or excessive and in all other cases where it is permitted by the applicable law. In such cases, we may charge a reasonable fee or refuse to act on the request. In either case, we will communicate our choices and explain the reasons behind them.

      Further information on processing

      Defense in court

      The User's Personal Data may be used by the Owner in court or in the preparatory stages of its possible establishment for defense against abuse in the use of this Website or the connected Services by the User.
      The User declares to be aware that the Owner may be required to disclose the Data by order of public authorities.

      Specific information

      Upon the User's request, in addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information regarding specific Services, or the collection and processing of Personal Data.

      System Logs and Maintenance

      For operational and maintenance purposes, this Website and any third-party services it uses may collect system logs, which are files that record interactions and may also contain Personal Data, such as the User's IP address.

      Information not contained in this policy

      Further information regarding the processing of Personal Data can be requested at any time from the Data Controller using the contact details provided.

      Changes to this privacy policy

      The Data Controller reserves the right to make changes to this privacy policy at any time by notifying Users on this page and, if possible, on this Website as well as, where technically and legally feasible, by sending a notification to Users through one of the contact details in its possession. Therefore, please consult this page frequently, referring to the date of the last modification indicated at the bottom.

      If the changes affect processing whose legal basis is consent, the Controller will collect the User's consent again, if necessary.

      Definitions and Legal References

      Personal Data (or Data) / Personal Information (or Information)

      Personal data constitutes any information that, directly or indirectly, even in connection with any other information, including a personal identification number, makes a natural person identified or identifiable.

      Sensitive Personal Information

      Sensitive Personal Information refers to all Personal Information that is not publicly available and reveals information considered sensitive under applicable privacy laws.

      Usage Data

      This is the information collected automatically through this Website (also from third-party applications integrated into this Website), including: the IP addresses or domain names of the computers used by the User connecting with this Website, the addresses in URI (Uniform Resource Identifier) notation, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the server's response (successful, error, etc.).) the country of origin, the characteristics of the browser and operating system used by the visitor, the various temporal connotations of the visit (e.g., the time spent on each page), and the details related to the itinerary followed within the Application, with particular reference to the sequence of pages consulted, the parameters related to the operating system, and the User's IT environment.

      User

      The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

      Data Subject

      The natural person to whom the Personal Data refers.

      Data Processor (or Processor)

      The natural or legal person, public administration, or any other entity that processes personal data on behalf of the Data Controller, as set out in this privacy policy.

      Data Controller (or Owner)

      The natural or legal person, public authority, service, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data and the tools adopted, including the security measures related to the operation and use of this Website. The Data Controller, unless otherwise specified, is the owner of this Website.

      This Website (or this Application)

      The hardware or software tool by which the Users' Personal Data is collected and processed.

      Service

      The Service provided by this Website as defined in the relevant terms (if available) on this site/application.

      Sale

      Sale refers to any exchange of Personal Information by the Owner to a third party, in exchange for money or other valuable consideration, as defined by applicable U.S. state privacy law. Please note that the exchange of Personal Information with a service provider under a written contract that meets the requirements set by applicable law does not constitute a Sale of your Personal Information.

      Sharing

      Sharing refers to any sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating verbally, in writing, or by electronic or other means, of a consumer's Personal Information by the company to a third party for cross-context behavioral advertising, whether for money or other valuable consideration, including transactions between a company and a third party related to cross-context behavioral advertising on behalf of a company where no money is exchanged, as defined by California privacy laws. Please note that the exchange of Personal Information with a service provider under a written contract that meets the requirements set forth by California privacy laws does not constitute sharing of the user's Personal Information.

      Targeted Advertising

      Targeted Advertising refers to the display of advertisements to a consumer where the advertisement is selected based on Personal Information obtained from the consumer's activities over time and across non-affiliated websites or online applications to predict the consumer's preferences or interests, as defined by applicable U.S. state privacy law.

      European Union (or EU)

      Unless otherwise specified, any reference to the European Union in this document is intended to extend to all current member states of the European Union and the European Economic Area.

      Cookies

      Cookies are Tracking Tools that consist of small portions of data stored within the User's browser.

      Tracking Tool

      Tracking Tool refers to any technology - e.g., Cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting - that allows tracking of Users, for example by collecting or saving information on the User's device.


      Legal References

      This privacy policy is drafted based on multiple legislative systems.

      Unless otherwise specified, this privacy policy exclusively concerns this Website.

      How can we help?

      In case of problems

      Although we strive to create a positive user experience, we know that occasionally issues may arise between us and our users.
      In that case, do not hesitate to contact us.

      Contact us

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      www.guja.it

      Guja s.r.l. - Via San Giovanni sul Muro, 13 - 20121 - Milan - Italy

      Owner's email address: ecommerce@guja.it