Friulana in blue velvet with round toe and rubber sole
Description
This Friulian shoe in blue velvet is the epitome of relaxed style with a hint of boho-chic elegance. The upper, in ochre yellow velvet, offers visual and tactile softness, enhancing the simplicity of the design with a warm and enveloping color. The round toe emphasizes its essential and comfortable line, while the 5 mm flat heel ensures a natural and casual fit. The rubber sole guarantees lightness, flexibility, and stability on any surface.
A perfect model for leisure time, to pair with cropped pants, midi dresses, or linen total looks, for spontaneous and everyday elegance.
Technical details:
• Upper: Velvet
• Toe: Round
• Sole: Rubber
• Heel: Flat, 5 mm
Leather and processing
Il velluto è un materiale di lusso, noto per la sua texture morbida e raffinata. Aggiunge un tocco di classe a ogni calzatura, rendendola ideale per le occasioni eleganti. Per mantenerne la bellezza nel tempo, è consigliato spazzolare delicatamente il velluto nella direzione del pelo con una spazzola morbida per rimuovere la polvere e utilizzare un panno umido per le macchie leggere. Per una pulizia più profonda, è preferibile rivolgersi a specialisti per trattamenti specifici, assicurando che il velluto mantenga la sua morbidezza e lucentezza nel tempo.
Shipments
In Italy, shipping is free. Orders are typically processed within 1-2 business days of receipt and shipped on average within the following 1-2 business days after the courier takes charge. During holidays or vacation periods, delivery times may consequently be extended.
In Europe, shipping costs €8. Orders are typically processed within 1-2 business days of receipt and shipped on average within the following 2-4 business days after the courier takes charge. During holidays or vacation periods, delivery times may consequently be extended.
For the rest of the world, the cost varies depending on the destination country and is communicated at checkout. Orders are typically processed within 1-2 business days of receipt and shipped on average within the following 3-5 business days after the courier takes charge. During holidays or vacation periods, delivery times may consequently be extended.
Returns and exchanges
Returns
Returns are free throughout Italy and cost the same as shipping within Europe for the rest of the world. They are very easy to complete. Contact our customer service via Whatsapp at +39 393 978 7389 to request the return label (the service is available Monday to Friday from 10:00 to 17:00), apply it to the original or similar packaging ensuring the goods are well protected, and deliver everything to the nearest courier drop-off point to your home, which can be easily found on the courier’s official website. Alternatively, you can use any other courier at your own expense or visit us in store!
The return request must be made within 14 days of receiving your order. Items can be tried on but must not be used and must be returned intact with all their parts (packaging, tags, protective films, etc.).
Exchanges
If you prefer to exchange the ordered item for a different size or model, you can do so by requesting it from our customer service, making sure first that the items you want to exchange for are still available on our website. The item to be exchanged must be returned beforehand following the same return procedure described above and adhering to the same conditions. If the returned item is deemed suitable, we will send the new item, with shipping costs free for customers in Italy and Europe. In case of a price difference between the two items, the customer will be asked to pay the balance via a simple link sent by email, or we will refund the difference using the same payment method used by the customer when ordering.
Alternatively, it is possible to make the exchange directly in store.
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Need help?
Frequently Asked Questions
Sizing
GUJA shoes fit true to size unless otherwise specified on the product page. Each product page includes a size chart, so check it before ordering, as the fit can vary slightly between styles depending on the construction and last.
If you are between sizes, sizing up is usually the safer choice for closed styles like loafers and moccasins. For strappy or adjustable styles, your usual size will typically work.
If you're still unsure, our team is happy to help — contact details are on the Contact page.
Most GUJA styles run true to European sizing. That said, fit can vary slightly between styles depending on the last, construction, and material — a leather moccasin and a slingback heel fit differently by nature. The size chart on each product page will always provide the most accurate guidance for that specific shoe.
Shipping
Yes. GUJA ships worldwide. Current delivery destinations and estimated timelines are shown at checkout before you complete your order.
Delivery times depend on the destination country and the shipping method selected at checkout. Estimated timelines are shown before you complete your order. Italian domestic orders typically arrive within a few business days; international orders may take longer depending on location.
Shipping thresholds and costs are shown at checkout and may vary by destination. Current conditions are updated on the Shipping page.
Returns & Exchanges
GUJA accepts returns on unworn shoes in their original condition, with the original packaging. You have 14 days from delivery to notify us of a return, and a further 14 days to ship the item back. Shoes that show signs of wear are not eligible for return. Full conditions are on the Returns page.
Returns are processed through the Global-e Returns Portal. Visit the Returns page, enter your order number and the email address used to place the order, and follow the steps to generate your return label and instructions.
Yes. If your size is available, we will arrange an exchange. Contact us as soon as possible after receiving your order so we can reserve the correct size while the return is being processed. Exchange availability depends on current stock.
Product
GUJA uses genuine leather and other materials that meet EU certification standards throughout the entire range. The focus is on materials that perform well with regular use: leather that softens and naturally adapts to the foot, breathable linings, soles with real support. Specific material details for each style are listed on the individual product page.
GUJA works with small, specialist factories — many of them family businesses that have been producing shoes since the 1950s. Production at this scale involves a significant amount of skilled handwork, particularly in lasting, stitching, and finishing. These are not artisan ateliers producing shoes one at a time, but they are not factories in the mass-market sense either. Each pair goes through hands-on quality checks before it leaves production.
Good leather shoes last significantly longer with basic, consistent care. After each wear, allow the leather to breathe and recover before storing. Use a soft brush or dry cloth to remove surface dust and dirt. Apply a leather conditioner every few weeks to keep the leather supple — this is especially important in dry weather or after exposure to rain. Store your shoes in a cool, dry place away from direct sunlight; a shoe tree or stuffed toe helps them hold their shape.
For suede or nubuck styles, use a suede brush to restore the nap and a suede protector spray before the first wear. Avoid water where possible and treat stains quickly with a dry cloth rather than rubbing.
Brand
GUJA's production is based in Italy — primarily in Tuscany, Marche, and Naples, three regions with long and well-established shoemaking traditions. All materials across the range are EU certified. GUJA maintains direct, long-term relationships with its production partners rather than sourcing through intermediaries.
GUJA is an Italian footwear brand at the premium end of the market — made with genuine craftsmanship, using EU-certified materials, through specialist production partners many of whom have decades of experience. The brand is not positioned as a traditional luxury house. It is positioned as something arguably more useful: well-made shoes at a price that honestly reflects the product, designed to be worn regularly and kept for years. Whether that qualifies as luxury depends on how you define the word.