Brown velvet Friulana with embroidered edges and 5 mm heel

GUJA shoes fit true to size unless otherwise specified on the product page. Each product page includes a size chart, so check it before ordering, as the fit can vary slightly between styles depending on the construction and last.

If you are between sizes, sizing up is usually the safer choice for closed styles like loafers and moccasins. For strappy or adjustable styles, your usual size will typically work.

If you're still unsure, our team is happy to help — contact details are on the Contact page.

Most GUJA styles run true to European sizing. That said, fit can vary slightly between styles depending on the last, construction, and material — a leather moccasin and a slingback heel fit differently by nature. The size chart on each product page will always provide the most accurate guidance for that specific shoe.

Yes. GUJA ships worldwide. Current delivery destinations and estimated timelines are shown at checkout before you complete your order.

Delivery times depend on the destination country and the shipping method selected at checkout. Estimated timelines are shown before you complete your order. Italian domestic orders typically arrive within a few business days; international orders may take longer depending on location.

Shipping thresholds and costs are shown at checkout and may vary by destination. Current conditions are updated on the Shipping page.

GUJA accepts returns on unworn shoes in their original condition, with the original packaging. You have 14 days from delivery to notify us of a return, and a further 14 days to ship the item back. Shoes that show signs of wear are not eligible for return. Full conditions are on the Returns page.

Returns are processed through the Global-e Returns Portal. Visit the Returns page, enter your order number and the email address used to place the order, and follow the steps to generate your return label and instructions.

Yes. If your size is available, we will arrange an exchange. Contact us as soon as possible after receiving your order so we can reserve the correct size while the return is being processed. Exchange availability depends on current stock.

GUJA uses genuine leather and other materials that meet EU certification standards throughout the entire range. The focus is on materials that perform well with regular use: leather that softens and naturally adapts to the foot, breathable linings, soles with real support. Specific material details for each style are listed on the individual product page.

GUJA works with small, specialist factories — many of them family businesses that have been producing shoes since the 1950s. Production at this scale involves a significant amount of skilled handwork, particularly in lasting, stitching, and finishing. These are not artisan ateliers producing shoes one at a time, but they are not factories in the mass-market sense either. Each pair goes through hands-on quality checks before it leaves production.

Good leather shoes last significantly longer with basic, consistent care. After each wear, allow the leather to breathe and recover before storing. Use a soft brush or dry cloth to remove surface dust and dirt. Apply a leather conditioner every few weeks to keep the leather supple — this is especially important in dry weather or after exposure to rain. Store your shoes in a cool, dry place away from direct sunlight; a shoe tree or stuffed toe helps them hold their shape.

For suede or nubuck styles, use a suede brush to restore the nap and a suede protector spray before the first wear. Avoid water where possible and treat stains quickly with a dry cloth rather than rubbing.

GUJA's production is based in Italy — primarily in Tuscany, Marche, and Naples, three regions with long and well-established shoemaking traditions. All materials across the range are EU certified. GUJA maintains direct, long-term relationships with its production partners rather than sourcing through intermediaries.

GUJA is an Italian footwear brand at the premium end of the market — made with genuine craftsmanship, using EU-certified materials, through specialist production partners many of whom have decades of experience. The brand is not positioned as a traditional luxury house. It is positioned as something arguably more useful: well-made shoes at a price that honestly reflects the product, designed to be worn regularly and kept for years. Whether that qualifies as luxury depends on how you define the word.